The founder originally from France and Senegal, Violaine Beh has traveled around forty countries in search of human connections, cultural experiences, and artisanal expertise.Having navigated within various major international corporations such as KPMG, LVMH, and Technip FMC, where she honed a strong expertise and conquered numerous challenges, Violaine embarked on a path of realignment between personal values and professional pursuits. This was aimed at unleashing her talent for design, her infectious energy, and her creativity in service of women’s empowerment, social inclusion, beauty, and authenticity.

Championing a compelling vision and ambition that inspire interest and enthusiasm, in 2023, Violaine Beh takes the leap and establishes Atelier 22B. She envisioned the inaugural collection, quickly capturing attention with the minimalist and distinctive essence of African design. Since then, she continues to rally around the Atelier 22B project, fostering an ecosystem of stakeholders poised to shake up the industry with original and authentic pieces that resonate with our lifestyles, all while unwaveringly upholding a commitment to a desirable future.